In 1996 the British Equestrian Trade Association carried out a National Equestrian Survey. Private & professional owners estimated spending an average of £90 per horse on insurance which, for a population of 565,000 horses, equates to £50 million.
In 1988 the BHS commissioned a study on the economic significance of the equine industry in UK. Estimates from the survey (although in 1988) put total premium income for animal insurance at £7.6m & non-animal insurance at £14.5m.
Speciality Equine Insurers
The leading industry companies areNFU Mutual, KBIS, South Essex Insurance Brokers (SEIB), British Equestrian Insurance Brokers (BEIB) and Petplan Equine. NFU Mutual was established over 90 years ago and has 350 rural offices in the UK. Their annual turnover is in excess of £1 billion. The company holds 1/3 of the equine insurance market, and employs 3000 staff. NFU recently advertised for an Equine Claims Specialist, salary up to £21,000, and Administration Support clerk, salary up to £16,000.
KBIS was established in 1986 for riding, competition & bloodstock insurance. Their staff are horse specialists and have worked in horse industry. SEIB was established in 1963, and are independent insurance brokers. They sponsor Search for a Star (Horse of the Year Show), Trailblazers, and Racehorses to Riding Horses. SEIB offer the following career options; underwriter, claims technician, team support, sales executive, telesales, accounts clerk, marketing assistant and personnel executive.
BEIB were formed in 1976, they are a niche broker, only dealing in equestrian related products, many of their staff are involved in riding, judging or spectating. They sponsor British Show Jumping Association, British Dressage, British Eventing, the British Horse Driving Trials Association, Pony Club and the Association of Irish Riding Clubs.
Petplan Equine is the leading UK pet insurer. They are part of Allianz Cornhill Insurance Animal Health division who had a turnover of £91.5m in 2001, insure over 630,000 animals, receive 1100 claims per day and pay out over £1 million per week. Petplan Equine sponsor Blenheim Palace International Horse Trials, British Eventing and British Dressage. Petplan Equine recently advertised for four customer service/sales staff, salary £16,000 plus incentives.
UK sponsors invest over £1 billion annually in sport. There is intense competition among insurance companies, often there is little to choose from between quality, content or price – sponsorship makes a brand stand out from its rivals.
Regulatory bodies for the industry are General Insurance Standards Council (GISC), and the Financial Ombudsman Bureau.
BETA National Equestrian Survey (1996)
Horse & Hound, 23 Jan 2003 p 102
Institute of Sports Sponsorship, Buckingham Palace Road, London.